Designed and developed 28toMake, a series of daily videos (view here) to get users in the habit of making. More information on this campaign here. Also created an ebook of the content, showcased below. In the first 2 weeks of launch, over 20,000 students from 120+ countries signed up to make something every day. Over 10,000 pieces of original artwork was shared on Instagram with #28toMake.